Abas essays

Abas essays In its years of following its unprofitable initial release, a groundswell of interest earned Blade Runner the distinction as being one of the best science fiction movies. The story, adapted from Philip K.Dicks do androids dream of electric sheep?, remains the same. Its set in Los Angles, 2019, where genetically engineered human known as replicants have been created as slave labor for the planet colonies. But these replicants have been causing revolts and are now forbidden on earth. Blade Runner is a strangely compelling and humanistic detective story, with futuristic sets design, amazing cast of actors, and phenomenal special effects which all help this movie to be consider a classic. Ridley Scotts, famous British Director, used all these elements to make a film noir, science fiction movie which makes the viewers ask themselves questions like what is humanity? Firstly, the design in Blade Runner is rich and artistically done throughout the film, and it speaks for its era since everyone thought of the future the same way it is shown in the movie and this is one of the classic qualities of the classical film. The design in Blade Runner shows Los Angles in 2019 and uses many props which help complete the look of its set. According to Desson Howe the incredible, futuristic sets designed by Lawrence G. Paull is phenomenon, (Howe par.7) and this can be proven by looking at the grand skyscrapers and buildings that arise from the dark. Its just like what viewer would think the world will be in 2019, dirty streets full of people, smog everywhere, hover cars hovering through the sky and the weather is always raining. Also hair and make-up was used a lot in this film mostly to portray the characters. Pris the women replicant in the film before trying to seduce Sebastian, the lonely scientist, and asking to tell her the location of her creator, she sprays her eyes black and that makes her look like a ra...

Strongest Predictors of Marketing Success With Jordan Loftis [PODCAST]

Strongest Predictors of Marketing Success With Jordan Loftis [PODCAST] What separates successful marketers from those who struggle? Have you ever wondered? Finding out is the key to effective marketing. Relying only on anecdotes isn’t effective; you need to have actual data. Today we’re going to dive deeply into the topic with Jordan Loftis, the content marketing strategist here at . Armed with his insights, you’ll be able to make decisions based on what really works and what doesn’t. Get ready to glean the wisdom you know to decide what to do to be most effective! What Jordan does at as the content marketing strategist. Information about the 10x vs 10% framework and how it helps marketers prioritize what to work on next. Why Jordan took on the huge project of surveying 1,600 marketers to compile a report on the state of marketing strategy, as well as some of the findings that surprised Jordan. Why documentation of a marketing strategy is vital to success. What Jordan found out about goal-setting when it comes to marketing, including the â€Å"trifecta† of documentation, goal-setting, and success. How often the most elite marketers conduct research. Jordan’s best advice for marketers: Embrace reality and learn to enjoy being proven wrong. Links: State of Marketing Strategy Report (free download) Joe Pulizzi on documenting your marketing strategy The Power of Habit If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Jordan: â€Å"Our main job is to create the best content on the Internet to help marketers solve problems and just do awesome work all the time.† â€Å"There’s a huge correlation between being successful and documenting your strategy.† â€Å"You can’t just create awesome content you have to create the right kind of awesome content.†

CSR Assignment Example | Topics and Well Written Essays - 500 words

CSR - Assignment Example The first element of CSR which is about people regards the social issues of Corporate Social Responsibility (Clapp and Rowlands, 2014). They include health and safety of the clients consuming the company’s products, the safety of the local people from the gaseous emissions of the company, workplace conditions for the employees and provision of a fair level of leisure for the human resource of the company. The planet element of Corporate Social Responsibility regards the environmental issues. Issues under focus in this case is for instance pollution through noise from the production process of the company, congestion, climate change caused by the gaseous emissions of the company, management of the company’s waste products, recycling and the use of alternative sources of energy like solar and wind. Businesses run for the only reason of making the profit. The Corporate Social Responsibility element of profit regards the companys role in making profits and increasing the value of the shareholders investments (Clapp and Rowlands, 2014). The blueprints that a company should focus on in order to best deal with the element of profit include the financial performance of the company, better investment decisions, human capital improvement, building business relationships and networks and the government subsidies. Conviction refers to the case where the company does what it feels is generally accepted as ethical and right and voluntarily contributes to the local community by doing philanthropic projects (Clapp and Rowlands, 2014). Examples of Corporate Social Responsibility activities that fall under the zone of conviction include building bridges, sponsoring schools and starting foundations to fund the education of the needy children in the local community. Corporate Social Responsibility activities that fall under the compliance zone are those that enhance the company’s compliance with the law and the various requirements of external regulations. Such

Anderson Customized Security Essay Example | Topics and Well Written Essays - 1250 words

Anderson Customized Security - Essay Example Based on the given case facts (See Appendix), hereunder are the effects of each alternative pricing. Quantitative Effects of Alternative Transfer Prices on the ROI of Reading Company: Reading Co.’s Offer = $ 11.80 Millwall Co.’s Offer = $7.68 VP Finance Offer = $10.12 Selling Price $ 11.80 Mftg. VC+FC ( 8.40) Gross Profit $ 3.40 S & A 0.00 NIBT $ 3.40 % NIBT./Capital = 40.48% Standard with Normal Operations = 30% Selling Price = $ 7.68 Mftg VC + FC = ( 8.40) Loss = ($0.72) S & A 0 Net Loss ($0.72) % Net Loss/Capital(8.57%) Selling Price = $10.12 Mftg.VC + FC = ( 8.40) Gross Profit = $1.72 S & A 0 NIBT =$1.72 %NIBT/Capital =20.48% Since the effects of Millwall Company’s buying price offer and the ACS Corporate VP Finance recommended buying price offer would certainly pull down the ROI of Reading Company, it will definitely be unfair for the provider of component. On the other hand, the offer of Reading Company seeks to take advantage of the situation of Millwall C ompany by demanding a price that will give Reading Company a much higher Return on Capital Invested before tax for the component orders of Millwall Company. The usual ROI before tax of Reading Co. is only 30%. And Reading wants 40% NIBT/Capital. The effect of selling at the price of Millwall’s proposal will certainly create management protest against dragging the performance of Reading down by an act of Millwall Co. management. Reading Co. management should have been consulted about the bidding cost for the component before the wrong cost was quoted. Apparently, the buying price offer of Millwall would make Reading Co. incur a loss per component amounting to ($ 0.72). Granted that the fixed cost will nonetheless be incurred whether or not there is an order from Millwall, Reading Co. management can reasonably argue that their practice is to assign each component the value of $ 2.40 fixed manufacturing cost. There was also a mistake on the part of Reading Co. when its managemen t gave the variable cost information to Millwall Co., because the figure given should have been the total manufacturing cost, since the fixed manufacturing cost was also dependent on the number of units produced. Thus, Reading Co. caused Millwall Co. to make a mistake in the bidding. Immediate Solution for the Transfer Pricing Problem of Reading Co.& Millwall Co. The management of Reading Co. should realize the mistake of communicating to Millwall Co. a variable cost value intended for bidding. Clarifications should have been made prior to disclosing such a low variable cost, if it cannot be a basis for Transfer Pricing, Reading Co. should agree with the policy of not over pricing and limiting its profitability on the potential orders of Millwall to a maximum equivalent to what it is currently earning. That is 30%. Furthermore, since it disclosed that its variable cost is $7.60, Reading Co. management should compute its Transfer Price based on what they had communicated. For example , Transfer Price = X ; Mftg. VC = $ 7.60 ; therefore X - 7.60 = 30% of X. X – 30%X = 7.60 ; 70%X = 7.60 ; X = 7.6 / 0.7 = $ 10.85 should be the maximum price By asking for the maintenance of its profitability in terms of Returns on Capital Invested, the management of Reading Co. can be considered in good faith. That is, the management did not fool Millwall Co.. Millwall Co. management should also realize the mistake of submitting a bid not based on a negotiated Transfer Price of component coming from a subsidiary. The Transfer Price should have been finalized before quoting a price in the bidding. In the case wherein a bid was won based on wrong information, the problem will have to be escalated

How to Become a Straight a Student Essay Example for Free

How to Become a Straight a Student Essay Introduction â€Å"My friends always wondered why I was never in the library, but instead in the student center socializing, or at a party, or at an event. They said I made it ‘all look so easy. ’† Anna, a straight-A college student This is not your average college study guide. Unlike the titles next to it on the shelf, none of the advice presented here was devised by professors or self-proclaimed academic skills experts. I promise that you won’t find any mention of the Cornell note-taking method, mental map diagrams, or any other â€Å"optimal learning technique† crafted in an office or laboratory—environments far removed from the realities of typical college life. Instead, this book reveals—for the first time—the study habits used by real straight-A college students. All of the advice that follows was distilled from a series of interviews I conducted with a large group of top-scoring undergraduates. These participants were drawn predominantly from the Phi Beta Kappa rolls of some of the country’s most rigorous colleges and universities—including Harvard, Princeton, Yale, Dartmouth, Brown, Columbia, Duke, Amherst, and Skidmore—and they were carefully chosen to represent a wide variety of academic concentrations. In each interview, I asked the student to detail his or her study habits. The questions ranged from the general (â€Å"How do you defeat the urge to procrastinate? †) to the specific (â€Å"What techniques or systems do you use to locate and organize sources for a research paper? †). If the questionnaire revealed the student to be a grind—someone who earns high grades simply by studying an excessive amount—I discarded the responses. I was interested only in students who improved their grades through smarter, more efficient study skills—not through longer hours and more painful study sessions. How did I know such students existed? I am one of them. When I arrived as a freshman at Dartmouth College, I had no idea how to prepare for exams or write college-level papers. Like most students, I left high school believing that to study meant to reread your class notes and assignments as many times as possible and that paper writing required you to sit down in front of your computer and start typing until you finished. The problem, however, is that college is not high school. The material to be mastered is much more complicated and the professors have higher expectations. In the college environment, simple brute force study methods can end up requiring a lot of time and causing a lot of pain. Nevertheless, most students still rely on them. And this is why they find themselves regularly pulling all-nighters and developing an antagonistic attitude toward their courses. The taxing effects and spotty success of these methods also underlie the common belief that only geniuses and grinds can score top grades. When I first entered college, I shared in these beliefs. But soon I became dubious. It didn’t take long for me to decide that there had to be a better way to learn the material. The results of my studying using simple techniques varied widely—I’d spend all night hacking away at an essay and end up scoring a B-, or give what I thought was a frantic last-minute review for a quiz and score an A. I constantly felt like I was behind in my reading, and there always seemed to be new deadlines on the horizon that I had to scramble to meet. It was truly a chaotic existence. But when I looked around, all of my friends seemed to be having the same experience—and none of them seemed willing to question it. This didn’t sit right with me. I wasn’t content to work in long, painful stretches and then earn only slightly above-average grades for my efforts. I wanted to be exceptional. And I wanted to achieve this without having to sacrifice sleep or my social life. To many students, such a goal may sound hopelessly hubristic. But I’m an optimist by nature, and, observing the sorry state of my current study skills, I was convinced that I could do better. It took me most of my freshman year to construct, through repeated experimentation, a toolbox of sufficiently improved study habits. But once I had perfected them, the results were profound. Of the thirty-six courses I took between my sophomore and senior years of college, I scored exactly one A- and 35 perfect As. The most stunning piece of this transformation, however, was how much less time I had to spend on studying. As my strategies became more refined, the hours required were reduced. By my senior year it got to the point where, during finals periods, I would sometimes pretend to be heading off to the library just so I wouldn’t demoralize my roommates, who were preparing for yet another grim all-nighter. What was my secret? Efficiency. The simple truth is that the brute force techniques used by most students are incredibly inefficient. When it comes to exam preparation, passive review is not an effective way to learn complicated concepts. It’s also mentally draining, which further diminishes the rate at which you can absorb and internalize information. For paper writing, this same problem holds. When you approach the task without proper preparation, it becomes incredibly tiring and you can end up spinning your wheels. After a while, even the formation of coherent sentences becomes difficult and time intensive. In contrast, the techniques I came up with were so streamlined that I could learn more material than my classmates and actually spend less time studying. By eliminating stupid habits and wasted effort, I transformed exam prep and paper writing from a dreaded chore to a targeted activity. For a while, I was convinced that I was unique for having discovered such a smart approach to learning. But, alas, this illusion was soon shattered. It occurred during the winter of my senior year, when I was attending a ceremony celebrating my induction, along with thirty other classmates, into Phi Beta Kappa. This group represented, more or less, the thirty students with the highest G. P. A. s out of my class of over a thousand. Accordingly, I had arrived at the venue prepared to spend the evening with some serious nerds. As it turns out, however, I was in for a surprise. Upon walking through the door that night, I was immediately struck by how many of the other students I knew socially. These were people who, given their level of visibility on campus, I never would have imagined were scoring straight As. They were magazine editors, frat boys, and crunchy environmentalists. I knew them from parties and campus clubs and through mutual friends. They were, for the most part, normal, well-rounded, and interesting—not at all the type of super-grind one might assume would occupy such an elite level of academic achievement. The lesson of that night was obvious: Perhaps I was not, in fact, as unique as I had first imagined. Maybe there were others out there who had discovered similar secrets to academic success. The writer instincts in me soon took over. Fascinated to know exactly how these seemingly normal students had done so well, I sent all of my fellow Phi Beta Kappas a survey about their study habits. Most were happy to share their methods and I quickly confirmed that my suspicions were true. Not only were many of them using innovative, homegrown study strategies, but many of these strategies were surprisingly similar to those that I had developed during the previous few years. At the time I had just finished editing the manuscript for my first book, How to Win at College, so I wasn’t exactly eager to get started right away with another massive writing project. But after seeing these initial survey responses, I knew I had stumbled onto something big. While most college students toil arduously through the study and paper-writing processes, there exists an elite group of undergrads who have discovered unconventional strategies for earning much higher grades in much less time. I wanted to share these secrets with other students, and thus the idea for this book was born. Soon I was sending out more questionnaires to more straight-A students at colleges around the country, until I gathered enough responses, from students with enough different backgrounds and majors, to distill the advice presented in this guide. In the pages that follow, you will discover the details of these often surprising study strategies. I’ve included examples and case studies throughout the book to demonstrate how to apply the advice in many different reallife academic situations. You will learn how to: †¢ Manage your time and deal with the urge to procrastinate. †¢ Take targeted notes in class. †¢ Handle reading assignments and problem sets with ease. †¢ Prepare efficiently for exams. †¢ Master the art of exam-taking. †¢ Write incisive critical analysis essays. †¢ Conduct thorough research. †¢ Write standout term papers. Remember, this advice comes from real students and was honed, through trial and error, in real college classrooms. This distinction is important. It’s what separates this book from the many existing study guides that sit next to it on the bookstore shelf. As mentioned, most study guides are written either by professors or academic skills experts, many years separated from their own college experience. The result is that the authors of these guides are disconnected from the realities of undergraduate life. For example, How to Study, by college professors Allan Mundsack, James Deese, and Ellin K. Deese, suggests that students wake up at 7 A. M. each morning, go to sleep by 11 P. M. each night, and on many days schedule only a single hour of â€Å"recreation,† with the rest of the time dedicated to attending class, eating, or working. One gets the feeling that these professors haven’t spent much time socializing with students lately. Even their plan for Friday—the biggest party night of the week—has the student working until 10 P. M. , taking a one-hour break, then turning in by eleven. Student Success Secrets, written by Eric Jensen, a learning expert and professional public speaker, offers equally out-of-touch suggestions. His tips to help you remember concepts learned from a reading assignment include â€Å"put it in a picture or poster—use intense colors,† â€Å"act out the material or do a fun role play in your own room,† or â€Å"create or redo a song; make a rap. † Just try to imagine a sophisticated liberal arts major attempting to make a rap about her recent reading assignment concerning post-structuralist interpretations of pre-Victorian English literature! (Key question: What word rhymes with â€Å"Foucault†? ) The granddaddy of all unrealistic study guides, however, just might be What Smart Students Know, by Princeton Review cofounder Adam Robinson. In this best-selling guide, Robinson suggests—and I swear I am not making this up—that students approach a reading assignment as a twelve-step process! That’s right, twelve separate steps. Before you even crack the actual assignment, Robinson suggests that you jot down questions about the importance of the reading and then take notes on what you know about the topic, what it reminds you of, and what you want to learn. He then asks you, among other things, to read the assignment a total of three separate times, write and then rewrite your notes, represent the information in picture form, construct â€Å"question charts,† and devise mnemonics to help you memorize the concepts. Needless to say, this approach to a simple reading assignment is humorously unrealistic. I even did a little math. For a typical college-level liberal arts course, a student might be assigned an average of two hundred pages of reading a week. In his book, Robinson provides a one-page sample reading and describes twenty-three different questions that students might ask about it. At this rate of twenty-three questions per page, spending thirty seconds on each query, we would end up spending around forty hours a week (i. e. , a full-time job’s worth of time) simply completing one of the twelve steps on the reading assignments for just one class. Sounds like a great plan! These examples highlight the simple truth that the advice in most existing study guides—written by â€Å"experts,† not students—is often impractical and time consuming. How to Become a Straight-A Student, on the other hand, is the first guide based on the experiences of real college students, and it was written to provide an alternative to the other titles on the market. In the pages that follow, you will find homegrown strategies that are compatible with the demands of your day-to-day student life. They may not be as elaborate as the intricate systems devised by the â€Å"experts,† but they’re easy to implement—and they get the job done. Best of all, when you start putting these strategies into practice, you will experience immediate results. Keep in mind: If you find a piece of advice that doesn’t quite fit your needs or circumstances, that’s okay. In fact, you should expect this. Each of the students I interviewed for this book had his or her own unique take on the best way to study. Follow their lead and, when stuck, experiment. Replace techniques you don’t like with ones that seem better. If these new techniques work, keep them; if they fail, replace them with something else. The key to improving your grades without becoming a grind cannot be found in any single study habit. It is, instead, rooted in the big picture decision to reject rote review once and for all and begin the flexible search for strategies that work better for you. Above all, remember that college is a multifaceted experience, of which grades are just one of many important pieces. It’s my hope that this book will help you painlessly conquer this one piece so you can have more time and energy to explore all of the others—the friends, the unburdened idealism, the heroic beer consumption—that make these four years so rich. A common complaint I hear from students is that they never seem to have enough time to finish all of their work. They vent about how many hours they spend—late nights reviewing in the library, weekends sacrificed to paper writing—but no matter how hard they try, there always seems to be something else due. As Matthew, a straight-A student from Brown, explains, it’s easy for college students to become â€Å"stuck in a state of permanent catch-up. † Understandably, these students feel like they have reached their academic limit; they believe that unless they forgo sleep or any semblance of a social life, there are simply not enough hours in the day to stay on top of all their schoolwork. Let’s start by getting one thing clear: This belief is false. The problem here is not the amount of available hours, but rather how each hour is spent. I know this from firsthand experience. While researching this book, I spent time with some of the country’s most accomplished students, and I can assure you that no matter how diligent you think you are, there is a Rhodes scholar out there who fits in three times the amount of work and activities you do and probably still manages to party harder than you would ever dare. I don’t mean to imply that everyone should aim to become a drunken Rhodes scholar (though it would certainly be fun to try); rather, my point is that a surprising amount of work, relaxation, and socializing can be extracted from a single twelve-hour day. A lack of time, therefore, isn’t enough to explain why so many students feel overwhelmed. So what does explain this phenomenon? The answer, as it turns out, has much more to do with how we work than what we’re trying to accomplish. As humans, our minds have evolved to prefer short-term tasks such as â€Å"run away from that lion† or â€Å"eat food. † Therefore, when you walk into the library on a Sunday morning with the goal of finishing all of your homework and writing a paper, your brain isn’t happy. The idea of spending eight consecutive hours trapped in a study carrel is dispiriting. Plus, it’s hard to focus for that long, so pretty soon fatigue will set in, your concentration will wander, and every distraction will suddenly seem impossibly appealing. Before you know it, the day will be over and you’ll realize that you haven’t accomplished much productive work at all. The next day, new assignments will pile onto those you didn’t finish on Sunday, and the tedious process starts all over again. Jason, a straight-A student from the University of Pennsylvania, uses the term â€Å"pseudo-working† to describe this common approach to studying. The pseudo-worker looks and feels like someone who is working hard—he or she spends a long time in the library and is not afraid to push on late into the night—but, because of a lack of focus and concentration, doesn’t actually accomplish much. This bad habit is endemic on most college campuses. For example, at Dartmouth there was a section of the main library that was open twenty-four hours a day, and the students I used to see in there late at night huddled in groups, gulping coffee and griping about their hardships, were definitely pseudo-working. The roommate who flips through her chemistry notes on the couch while watching TV is pseudo-working. The guy who brings three meals, a blanket, and six-pack of Red Bull to the study lounge in preparation for an all-day paper-writing marathon is also pseudo-working. By placing themselves in distracting environments and insisting on working in long tedious stretches, these students are crippling their brain’s ability to think clearly and efficiently accomplish the task at hand. The result is fatigue headaches and lackluster outcomes. The bigger problem here is that most students don’t even realize that they’re pseudo-working. To them pseudo-work is work—it’s how they’ve always done it, and it’s how all of their friends do it. It never crosses their mind that there might be a better way. Straight-A students, on the other hand, know all about pseudo-work. They fear it, and for good reason. It not only wastes time, but it’s also mentally draining. There is just no way to be wellbalanced, happy, and academically successful if you’re regularly burning through your free hours in long, painful stretches of inefficient studying. The students I interviewed for this book emphasized again and again the importance of avoiding this trap. In fact, when asked what one skill was most important in becoming a non-grind straight-A student, most of them cited the ability to get work done quickly and with a minimum of wasted effort. So how do these students achieve this goal? A big part of the solution is timing—they gain efficiency by compressing work into focused bursts. To understand the power of this approach, consider the following simple formula: work accomplished = time spent x intensity of focus Pseudo-work features a very low intensity of focus. Therefore, to accomplish something by pseudo-working, you need to spend a lot of time. The straight-A approach, on the other hand, maximizes intensity in order to minimize time. For example, let’s rank intensity on a scale of 1 to 10 (with 10 being the most intense). Assume it takes ten hours to finish studying for a test by pseudo-working with a low intensity score of 3. According to our formula, this same amount of work can be accomplished in only three one-hour bursts, each with an intensity of 10. The work that took you all day Sunday to complete could instead be finished by studying an hour after breakfast, an hour after lunch, and an hour after dinner—the rest of the day being free for you to relax! With this formula in mind, you can begin to understand why many straight-A students actually study less than their classmates: They replace long, low-intensity stretches of work with a small number of short, high-intensity sessions. Of course, this is not the whole story behind their success; what straight-A students actually do in these short bursts is also crucial—technique is just as important as timing. Part Two (Quizzes and Exams) and Part Three (Essays and Papers) of this book are dedicated to these technical details. But learning how to follow an efficient schedule, and banishing pseudo-work from your college experience for good, is a crucial first step toward your academic overhaul. To accomplish this transformation, however, you will need to gain control over your lifestyle—and that’s often no small task. For example, you will need to spread out the intense work sessions so that you have time in between to recharge. This requires basic time-management skills. You’re also going to have to overcome your urge to procrastinate, because scheduling your work is meaningless if you don’t actually work in the time you set aside. This requires self-motivation. Finally, to obtain the highest possible levels of intensity, you need to choose the right locations, times of day, and durations to study. If you aren’t careful about how you select these three factors, you can unintentionally sabotage your ability to focus. This requires a smart planning strategy. Part One will teach you how to satisfy these requirements. It begins with the presentation of a simple timemanagement system, customized for the busy college lifestyle. Don’t be frightened, the system is incredibly lightweight—it’s designed to require only five minutes a day of planning and can survive periods of neglect. Part One then continues with a collection of battle-tested strategies to help you fight procrastination. This advice comes straight from the experiences of real students and has been proven to work amid the chaos and distractions of the typical undergraduate lifestyle—it is simple, easy to apply, and surprisingly effective. This part concludes with a discussion of when during the day, where on campus, and for how long to study to maximize your productivity. The students interviewed for this book experimented extensively to find the right answers to these key questions, and, in this final step, I pass these answers on to you. Together, these basic skills are the foundation upon which all the advice in this book is built. Without them, you’ll be unable to implement the specific study techniques described in the parts that follow. Master them, however, and you will experience improvements in all aspects of your life—not just grades. You’ll have more free time, you’ll get the sleep you crave, you’ll party harder, and you’ll be able to devote more energy to your extracurricular interests. So relax. You are about to take your first step toward a much more enjoyable and productive college experience. Step 1. Manage Your Time in Five Minutes a Day Real straight-A students, like most reasonable students, hate time management. After all, college is supposed to be about intellectual curiosity, making new friends, and becoming obsessed with needlessly complicated drinking games. An overwhelming interest in time management is best left to harried business executives (or, perhaps, premeds). At the same time, however, you can’t abandon all attempts to keep tabs on your schedule. As mentioned in the introduction to Part One, all of the techniques described in this book require some ability to control your schedule. Ignore this skill, and you doom yourself to four long years of playing catch-up with your work. As Doris, a straight-A student from Harvard, states: â€Å"Time management is critical—it’s a skill that you absolutely must develop over the course of your time at college. † Most students, however, misunderstand the purpose of time management—they believe it’s used only to cram as much work as possible into the day. But this is not the main motivation behind controlling your schedule. As it turns out, a little planning goes a long way toward reducing your daily stress levels. Having deadlines and  obligations floating around in your mind is exhausting—it makes it impossible to completely relax, and, over time, can lead you down the path toward a breakdown. However, once you figure out what work needs to be done and when, it’s like a weight being lifted from your shoulders. The uncertainty vanishes: When you work, you can fully concentrate on the assignment in front of you, and when you relax, you can do so without any anxiety. â€Å"I don’t believe in giving up anything,† says Jenna, a straight-A student from Princeton. â€Å"Not my social life, not my extracurricular activities, not my academic success. † Basic control over your schedule breeds balance. This is why time management, as Doris stated earlier, is the key to getting the most out of all aspects of your college experience. The goal of Step #1 is to present a time-management system that helps you achieve this stress-free balance without requiring you to sacrifice the spontaneity and excitement of college. Specifically, we present a system tailored to the typical undergraduate lifestyle that meets the following criteria: 1. Requires no more than five to ten minutes of effort in a single twenty-four-hour period. 2. Doesn’t force an unchangeable minute-by-minute schedule on your day. 3. Helps you remember, plan, and complete important tasks before the very last moment. 4. Can be quickly restarted after periods of neglect. We will cover the details of this system in a few simple steps and then conclude with a detailed case study so you can see how it works in a realistic setting. What You Need This system requires two pieces of equipment. 1. A calendar: It doesn’t matter what type of calendar, and it’s not something that you have to carry around with you. It can be Microsoft Outlook or iCal on your computer, a cheap day planner, or one of those advertisement-laden freebies they hand out at orientation. It just has to be something that you can reference every morning that has enough space to record at least a dozen items for each day. 2. A list: Some piece of writing material that you can update throughout the day. This you do have to carry around with you, so make it something simple, like a sheet of paper ripped out of a notebook each morning. The Basic Idea Record all of your to-dos and deadlines on your calendar. This becomes your master schedule, the one place that stores everything you need to do. The key to our system, however, is that you need to deal with your calendar only once every twenty-four hours. Each morning, you look at it to figure out what you should try to finish that day. Then, throughout the day, whenever you encounter a new to-do or deadline, simply jot it down on your list. The next morning, you can transfer this new stuff from your list onto your calendar, where it’s safe. And we’re back where we started. That’s it. Pretty simple, right? The whole system can be summarized in three easy steps: (1) Jot down new tasks and assignments on your list during the day; (2) next morning, transfer these new items from your list onto your calendar; and (3) then take a couple of minutes to plan your day. Now, we’ll examine these steps in a little more detail. In particular, we need some strategies for how to plan your day each morning using your calendar and what to do when unexpected events interfere and turn that plan upside down (trust me, this will happen more often than not). Update Your Calendar Each Morning This is where the magic happens. Every morning, spend a few minutes to update your calendar and figure out what you should try to accomplish. This is the only serious time-management thinking you have to do for the whole day, so the demand is pretty reasonable. This updating process should proceed as follows: Find your list from the day before. It will probably look something like the example described in Figure 1. Don’t worry too much about how this list is formatted; we will discuss that shortly. For now, focus on the â€Å"things to remember† column, which contains the new to-dos and deadlines that were jotted down throughout the day. Figure 1. Sample List Tuesday—1/24/06 Today’s Schedule †¢ 10:00 to 12:00 Econ class †¢ 12:00 to 1:00 Lunch with Rob †¢ 1:00 to 1:45 Government reading †¢ 2:00 to 4:00 Government class †¢ 4:00 to 5:30 Finish government reading. †¢ 5:30 to 6:30 Start French essay Things to Remember †¢ Econ study group, Thur. at 9 P. M. †¢ French quiz moved to Friday. †¢ Laundry †¢ Start researching summer internship opportunities. Transfer these new items onto your calendar. Write the deadlines on the appropriate dates, and write the todos on the days when you plan to complete them. Following the example of our sample list, you would first jot down the econ study group time under Thursday’s date and the French quiz under Friday’s date. You would then choose a day to do laundry and jot down a reminder under that date, and choose a day to start internship research and  jot down a reminder under this date . You can move these items around on your calendar as many times as you want, so don’t worry too much about which date you initially choose for a new to-do. However, try to use some common sense. For example, if Wednesday afternoon and evening are packed with meetings and work, this might not be the best day to schedule doing your laundry. Similarly, if you have a big test Monday morning, don’t schedule a lot of annoying errands for Sunday; you’ll need your concentration for studying. If something is not especially time sensitive, such as the internship research example from above, don’t be afraid to put it on a day far in the future, at a point when you know you will be less busy—such as right after midterms or at the beginning of a new semester. Next, move the to-dos that you planned for yesterday, but didn’t complete, to new days on your calendar. In our sample list from Figure 1, the Today’s Schedule column describes to-dos planned from the day before. As you can see, in this example, all the to-dos were completed except the â€Å"Start French essay† task, so you would need to move this task to a new date. At this point, your calendar once again holds everything that you need to get done. Now it’s time to figure out your plan for the current day. Go ahead and trash yesterday’s list—it’s served its purpose—and grab a fresh sheet of paper to use as today’s list. Divide it into two columns, as shown in Figure 1, and label them Today’s Schedule and Things to Remember, respectively. Next, look at the calendar entry for the current day. It will probably contain a handful of appointments and todos. Your goal is to figure out how much of this work you can realistically accomplish. You might be tempted to simply copy all of these tasks into your Today’s Schedule column and then treat it as a simple to-do list for the day. Don’t do this! If you want to avoid getting overwhelmed by your work, you need to be smarter about your time. Here is what you should do instead: Try to label each of your to-dos for the day with a specific time period during which you are going to complete it. Be honest. Don’t record that you are going to study for three hours starting at three if you know that you have a meeting at five. And be reasonable about how long things really take—don’t plan to read two hundred pages in one hour. For simplicity, group many little tasks (errands that take less than ten minutes) into one big block (for example: â€Å"10:00 to 10:45—mail letter, return library book, buy new deodorant, fill out transcript request form at registrar†). Leave plenty of time for breaks. Give yourself an hour for meals, not twenty minutes. And, if possible, end your day at an appropriate hour; don’t try to fit in work right up until sleep time because you need to be able to unwind and relax. In general—though it may seem counterintuitive—be pessimistic. The truth is: Things will come up. Don’t assume that every hour that looks free in the morning will stay free throughout the day. Remember, the goal here is not to squeeze everything into one day at all costs, but rather to find out how many of the tasks listed for the day you actually have time to accomplish. If you can’t fit all the to-dos into your schedule for the day, no problem! Simply move the remaining items onto the calendar entries for future dates. You can deal with them later. Your final step is to record the tasks you will have time for into the Today’s Schedule column of your list. As shown in Figure 1, label each task with its time. That’s it. You can now reference your list throughout the day to remind yourself of what you should be doing and when. But here’s the important point: The specific times on your schedule aren’t set in stone—they’re more of a suggestion. As we will discuss shortly, you will be free to move tasks around throughout the day, depending on your energy level and unexpected events that may arise.

Court Experience Essay -- essays research papers

Court Experience   Ã‚  Ã‚  Ã‚  Ã‚  I went to the court session on Wednesday afternoon at 2:00 and stayed until around 4:35. They did not start court though until a little after 2. Before court started everyone was talking to each other and having a good time. There was only one other person in the courtroom besides myself watching the trial and that person was also from this class.   Ã‚  Ã‚  Ã‚  Ã‚  When court resumed the lawyers were trying to agree to certain things concerning the trial before the jury came back in. Since I had not seen the beginning of this trial, I had no idea who was suing whom or what was going on. Finally after they had got those things ironed out and a map set up, the jury was finally called back into the courtroom for closing arguments.   Ã‚  Ã‚  Ã‚  Ã‚  To give the basics that I picked up from closing arguments was that Guge who owns the Exxon on 105 extension was wanting more money from the state for some property that they were confiscating for construction. The state was offering around $60,000 and he wants $300,000. The lawyer for Guge went first. He went on forever it seemed like. It was over an hour that he went on talking. Some of the jurors were falling asleep as well as the judge while he was speaking. It seems that he could have been more concise with his argument. Pretty bad when even the judge nods off. The judge even got up and left during part of the closing arguments.   Ã‚  Ã‚  Ã‚  &nbs...

Need for Survival Essay

The first topic I will be talking about is your need for physical survival. There is the need for food and water you will need shelter and some other odds and ends. You will need food first of all you will need to find a place that produces a sufficient amount of food such as a vegetable patch or a shop or a farm. In the book tomorrow when the war began they went to one of the houses that had a good well running vegetable patch and they choose good fruit and vegetables that would last for a good and long period of time. Also during the story they ended up using the shearers quarters to hide from the army people this was also done to get out of the weather. They had many water supplies they had the water in hell the opened out dam the water in the bottles. In the episode of man vs wild he found a snake in by the creek and he caught it and he bit just behind the jaw line and it killed the snake instantly he saved the snake until later when he had set up his shelter and fire he found a shelter in an old cave he set up his fire and he then sat the snake on it until it cooked properly while the snake was cooking he went of and found a hole in which had dirty water in the bottom he used his shirt some charcoal and some rocks and dirt to act as a strainer and clean the water he had to repeat this a couple of times until the water was drinkable and that is how. I am going to summarise the basic survival skills that were used in man versed wild an there is more to survival than the physical survival skills there are mental and tactical survival skills which I will be talking about next. There is more to survival than physical survival there is mental survival which is what I will be talking about now.

Crime and Cjus285-1302a-01 Juvenile Delinquency

Colorado Technical University Online CJUS285-1302A-01 Juvenile Delinquency Phase 1- Individual Project Professor Grace Mickles Obaid Rahman April 15, 2013 There are many advantages of the taxpayer and the juveniles to split the juvenile courts into two sections because it will benefit taxpayer and juveniles by splitting into sections. By doing that status offenders will get more help and treat as a minor crime offender, which they don’t in a joint section.Status offenders are treated unfairly, and don’t get the punishment what they are committed too, there is a need for splitting a juvenile court into two sections. The advantages of splitting will help status offenders to be treated fairly according to their offences. Other advantage toward splitting courts will increase the ability of juvenile courts to punished young offenders, and this will benefit to taxpayers because the punishment will determined offenders and will reduced cases of young kids and help them to pay less for juveniles cases.Juvenile delinquent court and status offender court will benefits juveniles because it will make it possible for the juvenile courts to differentiate between major and minor crimes. The process will be more efficient and juveniles will get more proper response from specific courts. I think the higher court judges rule and appoint the judges who work for juvenile courts, who can handle all the juvenile cases and separated those cases by category and according to crime charges.Juvenile’s delinquency cases are those cases which juveniles violated a law or a serious crime which done by juveniles. In other hand the young offenders who charge with the offence but cannot be classified as criminal violation offence that can only be applied to children, which is why rehabilitation program is must for those kids who can turn back to their normal life. There should be a specific program for those parents who have or had their children in criminal activity, in or der to teach their kids right path and stop them to commit crime or break law.The percentage of Juvenile offenders who arrested first time in their life and never been arrested again are more higher then the juvenile who committed repeat crimes, means if the department can detain children first time and warn them, have more chances to keep them away from future crimes, rather then put them into jail and sentence them like adult will turns out into criminal in future.By splitting juvenile court into two sections will disadvantage in effectiveness of the two sections will depend on the implementation of the courts. It will also take taxpayers into financial problem and poor services. It will also increase the number of staff and the burden will be on taxpayers. It will also disadvantages to those offender who commit a serious crime, will be subjected more sphere courts then those who attend status offender courts.There are many advantages by comparing to disadvantages by splitting juv enile court will benefit to those young offender who commits minor crime and able to get back in their normal life with taking some detention or rehabilitation program. References Minor Crime Is a Major Ordeal (2007), retrieved from (http://criminal. findlaw. com/juvenile-justice/minor-crime-is-a-major-ordeal. html) Juvenile Court by Kathleen Michon, retrieved from (http://www. nolo. com/legal-encyclopedia/juvenile-court-overview-32222. html)

Writing a Dissertation Proposal

Writing a Dissertation Proposal Dissertation writing is an exhaustive academic experience, the successful completion of which demonstrates the candidates ability to address a major intellectual problem and arrive at an independent, successful conclusion at a high level of professional competence. What Is a Dissertation Proposal? Any student required to submit a dissertation (a lengthy, formal treatise – especially one written by a candidate for a doctoral degree at a university) will more than likely be required to submit first a dissertation proposal. And even if the student is not required first to write a dissertation proposal, drafting one will be a very useful practice for him when aiming to complete a dissertation in the future. A dissertation proposal is basically an abstract to the  dissertation,  which provides an organized, concise plan for completing it. DISSERTATION WRITING The purpose of the dissertation proposal is to convince a committee, or a group of academic advisors who would ultimately be awarding the student the degree, whether doctoral or graduate, that there is a legitimate question worth pursuing and that the student is in a position to succeed in pursuing it. Proposals of this kind demonstrate that the student has identified an interesting research question, can objectively, concisely and thoroughly explain the importance of the question to just about anyone not familiar with the topic, and has a detailed plan for testing their hypotheses. A proposal includes what one’s dissertation is, most importantly, about, as well as what specific questions are being examined in the academic treatise. They embody previously published thoughts and studies on the topic, the research methods the student will attempt to incorporate, whether empirical or non-empirical and, lastly, the potential outcomes of the study. A Checklist Comprising a Dissertation Proposal Dissertation title Of course, the student will, often after conducting research and observing  developments in the analysis of their subject’s problem, be forced to alter the wording  of their title. The title should also be kept generally short in nature and to the point. Objectives Focus on three strong objectives, or what exactly the student aims to accomplish, to keep from the scope of the dissertation and its accompanying research from being entirely too broad. Literature, context, and background This means the inclusion of all schools of thought, domains of practice, and areas of study that will ultimately be incorporated into the dissertation. Research details In this portion of the proposal, expand on the ideas expressed in the research  question, or the overarching question – or problem, or topic – being solved, addressed and evaluated. Methodologies   Here, the students share the system of methods they plan to implement into their dissertation. Methodologies should either be empirical (which is based on or concerned with, or verifiable, by observation and/or experience rather than theory or pure logic – and are usually a study or collection of data, such as questionnaires) or non-empirical (with research coming from already published writings and projects). Potential outcomes In this part of the dissertation proposal, the students should summarize the type of outcomes they hope to generate. If the outcomes were indeed obvious from the start, there would be no need for – and certainly no approval from the student’s professors and advisors alike – a dissertation in the first place. Timeline Students may be asked to include a realistic, thorough outline of how they plan to conduct and manage research. Adding a timeline helps to convince an academic committee that the students working to have their dissertation accepted for academic credit are prepared to undergo the rigorous process of completing – and actually having accepted – their dissertation. Bibliography Most dissertation proposals (as well the dissertations themselves) will require a list of references used throughout the project. DISSERTATION WRITING SERVICE If you find the process of writing a dissertation proposal difficult or if you have no time for that, feel free to contact our friendly support team for assistance or place an order and we will gladly help you.

The 48 Most Essential Marketing Skills You Need to Be Successful

The 48 Most Essential Marketing Skills You Need to Be Successful As a marketer, you know the industry is continually changing. From fresh tactics to emerging trends, theres always something new  to  learn. So you jump on to Google and read the first page of results. And you see list after list of skills that marketers *should* have. It can be a bit overwhelming. So, weve done our best to narrow down the essentials. What weve come up with is a list of 48 foundational marketing skills we think are most important to build and develop. We’ve also included links to guides and resources to help you learn and implement each skill. Keep reading and see where you can fill in the gaps in your skillset. These Are The 48 Essential Marketing Skills You Need To Be Successful 2018Download The 11 Step Guide To Learning A New Skill Knowing how to learn is a skill in itself. But, its a skill anyone can master. By following the steps in this guide, youll learn how to: Get past the fear of failure. Develop an efficient and repeatable system for skill-building. Understand how to take on new tasks and succeed, even if youve never done something before. Get it free now, and use it to build any of the following 48 skills well cover in this post.Get your free guide on building #marketing skills from @:Introducing the Academy: Looking for insider marketing knowledge to improve your skills even further? Join the Academy now. Why Do You Need To Continually Develop Your Marketing Skills? If we’ve said it once, we’ve said it a thousand times. The marketing world is evolving. If you can’t stay on top of the latest skills in the market, how can you expect to be successful? Your audience is constantly being bombarded with ads, messages, distractions and a whole lot more. You need the skills that will allow you to create marketing strategies that let your content stand out in a crowd. Here is the list of top skills marketers should consider keeping in their toolbox in 2018. Which marketing skills are most essential to posess? Start with these 48 from @.12 Basic Marketing Skills That Should Be On Every Marketer’s Resume Why focus on the basics? Shouldn’t you have those down by now? You might, but a brush up never hurt anyone. There’s also the fact that the what’s now considered a basic marketing skill may have changed from what it was ten years ago. Plus the basics are what build your foundation as a successful marketer. If they start to crumble the rest of your skill set will go right along with it. Here are the 12 basic skills that should be on every marketer’s resume. 12 Basic Marketing Skills That Should Be In Your WheelhouseThe Ability to Write Well Writing is the foundation of everything else that a marketer does. Without strong writing skills, everything else you do will falter. Writing comes into play whenever you’re creating ad copy, social media posts, press releases and so much more. You need to be able to comprehensively communicate your message at all times. Recommend Reading:   40 Content Writing Tips to Make You A Better Marketer Now Internal Communication Skills As a marketer, you’re not just communicating with your target audience. You’re communicating internally with your co-workers and boss as well. Keeping clear and consistent messaging within your marketing team means you can get more done and you don’t have to worry about another team member running a project off the rails. In addition to communicating with your co-workers, you also need to be able to talk to your boss and upper management. Can you explain your projects and anticipate the questions or concerns they’ll have in advance? Recommended Reading: 5 Tips To Create Effective Internal Communications With Your Team Interpersonal Communication Skills Interpersonal communication skills go hand in hand with internal communication skills. This particular skill set, however, is focused on how things are said not just what has been said. The reality of the situation is that we are all human and therefore we’re always communicating with each other whether we intend to or not. As a marketer, you need to be aware of the people around you and what you are intentionally or unintentionally saying at all times. Recommended Reading: Interpersonal Skills List and Examples Be A Confident Public Speaker Whether you’re standing up in front of your boss or client in the middle of a pitch meeting or you’re giving a live press conference, public speaking is inevitable. While that may have made you cringe in your high school speech class the fact of the matter is that as a marketer you need to be able to pitch your project or your product with ease. If you appear to have confidence in what you’re saying your audience will too. Recommended Reading: 5 Easy Ways to Become a Better Public Speaker Fast Maintain an Attitude of Lifelong Learning Another basic skill that should be on the resume of every marketer is maintaining the attitude of lifelong learning. As marketers, we’re always taking in new information whether that be a new advertising tactic or a research report that’s been published about our target audience. In other words, our job of learning new things is never done. The minute you close yourself off and think you know everything there is to know you’ll end up falling behind. So read every book you can get your hands on and listen to a podcast or two on your way to work. Recommended Reading: 10 Simple Ways To Engage In Lifelong Learning Be Type A Organized You wear many hats and balance many, many projects, which means that you need to be organized. Why? Because one misstep and $50,000 could fly out the window like that. Staying organized helps you avoid that because you and your marketing team members will be able to see what’s coming, plan in advance and side step massive mishaps. Recommended Reading: The Complete 16-Step Marketing Project Management Process That Will Get You Organized Know How To Set Goals 73% of CEOs  believe that marketers â€Å"lack business credibility and the ability to generate significant growth.† Ouch. That's because it’s easy to dismiss marketers as people in the corner drawing pretty pictures who don’t do anything. Yeah, I know. It makes my blood boil, too. So how do you solve all of that? You set goals that directly impact business objectives (that your company's CEO actually cares about). By creating goals that have a direct and positive impact on your business you can show your efforts  are paying off. Recommended Reading: How To Set SMART Marketing Goals Understand the Difference Between Goals, Strategies, and Tactics Let’s face it; goals, strategies,  and tactics go hand in hand when it comes to marketing, so it’s easy to confuse them with each other. However, being able to tell the distinction between the three is going to ensure you don’t get tripped up on one of them during your marketing process. Goals are the objectives that have been set by your marketing team that you need to meet by the end of a specified time period. Strategies are the organized plans that are composed of different tactics that outline how to reach your goals. Your tactics, on the other hand, are the steps that you take to help you achieve your goals. Recommended Reading: Understanding Goals, Strategy, Objectives And Tactics In The Age Of Social Be An Active Listener We all know that one person in our lives who is just waiting for their chance to speak in a conversation. What you’re saying is mostly going in one ear and out the other. As a marketer, you cannot afford to passively ignore your customers or your co-workers. Which is why being an active listener is an essential skill any marketer worth their salt knows how to do. Actively listening to the people around you means that you can find out the messages they need to hear. Doing this can help you perfect your campaigns and hopefully convert more people into paying customers. Recommended Reading: Active Listening: Hear What People are Really Saying Know How to Collaborate Across Multiple Teams Your marketing team doesn’t exist in a vacuum where it’s you vs. everyone else in your company. You need to be able to collaborate across multiple teams to complete your projects. This could mean working with developers, your video team, your product team, and more. All of that cross team collaboration means you need to know how to manage and communicate, so everyone who is involved in one project is always on the same page. Recommended Reading: 5 Ways to Improve Cross Team Collaboration Research Everything Marketing is part strategic intuition; part research to see what everyone else is doing. Successful marketers can research current trends and strategies and figure out which ones would work best for their company. There’s always new information out there for marketers to research and gather. Whether that be case studies, academic research reports or white papers, there are thousands of sources out there just waiting to inspire your next great idea. Recommended Reading: How To Boost Your Results With Original Research As A Marketing Tactic With Andy Crestodina From Orbit Media Studios This Is The Marketing Research Process That Will Take Your Content To The Next Level Openness To Trying New Things The last basic skill that should be in a marketer’s tool belt is an openness to try new things. Part of marketing involves simply testing these new things to see if they’re going to work. You’ll never know if something is going to work or not unless you try. Who knows, maybe your next great marketing tactic is the one you haven’t tried yet. Recommended Reading: When, Where, and How to Test Market 6  Introductory Design Skills Every Marketer Should Have Graphic design or any design really is vital for marketers to understand. Why? Because design helps us communicate the message that we want to send to our audience. You may not be at the same level as the graphic designer on your team but having a basic grasp of necessary design skills can help you communicate what you need and pinpoint what worked and why. 6 Introductory Design Skills Marketers Should HaveUnderstand How Responsive Design Works With the addition of tablets, mobile phones, and more, the way we access information is changing. The standard one size fits all website no longer applies because there are tons of different screen sizes out there. That’s where responsive design comes in. As a marketer, you need to understand how your message will look across a variety of different formats and ensure that it communicates the same idea. Recommended Reading: Beginner’s Guide to Responsive Web Design Grasp the Basics of Adobe Creative Suite Adobe is well known for their design products. Photoshop, InDesign, and Illustrator are just three of the tools that can help bring the images inside your head to life in an online format. Having a basic understanding of how those two programs work can help you and your designer save time. How? If you need a social media graphic that has to go out in 20 minutes, you can now do it yourself. It’s also nice to have an idea of the limitations this type of software might have so you can know what to expect when requesting something from your designers. Recommended Reading: Creative Cloud Tutorials Knowing How UX and UI Plays a Role In Your Customer Interaction The way you’ve designed your website and the experience your customer has interacting with it can affect the way they see your marketing messages. Knowing how your customers move and interact through with your content will allow you to strategically place your messages in the right place and the right time to maximize conversion potential. Recommended Reading: 5 Big Differences Between UX And UI Design Keep Common  Design Specs and Sizes On Hand You’re probably going to request a lot of designed content over the course of your career. This could be anything from social media ads to long infographics. Make it easier for your designer by having common design sizes and specs on hand at all times. Not only will this save them time in guessing the size of the images you need, you’ll also know how much space you have to work with. Some standard sizes to add to your list could be: Social media photo sizes Social media profile picture sizes Social ad sizes and specs Preferred infographics sizes Recommended Reading: The Best Guide to Social Media Image Sizes Every Marketer Needs Know How To Communicate Visualization Needs to Your Designer No one can read your mind. Thank goodness, right? Here’s the problem, since no one can read your mind, how are they supposed to be able to see the impressive idea you have for your next infographic? The truth is they can’t, and an excellent skill for marketers to have is to be able to communicate with their designers about the vision they see inside their head. Can you explain expectations and details to your designer in a way that helps guide them to create the piece you’ve pictured? Recommended Reading: How to Communicate Effectively with Designers Understanding The Basic Principles of Graphic Design The final skill that any marketer should have on their resume is the ability to understand the basic principles of design. Knowing what makes a successful image can help you identify what’s connecting with your audience. Concepts like: Color Theory Composition Theory Typography And more can help you identify what makes a design tremendous and what caught the attention of your audience. Recommended Reading: 8 Principles of Design to Help You Create Awesome Graphics 6 Social Media Skills To Add To Your Resume Social media is the latest and greatest addition to the marketing world. Which means that marketers need a specific set of skills to stand out in this new landscape. If you don’t stay on top of your skills and techniques, there’s a good chance your content will be buried in an avalanche of other stuff. End of story. The following are six simple skills you should have a grasp on. 6 Social Media Skills For MarketersKnow How to Write For Each Social Channel Not all social media messages are created equal. What works for one channel may not go over as well on another. For example, hashtags are great when they’re used on Twitter and Instagram, but they don’t do much for Facebook posts. Knowing the differences between the message types that need to go on each channel can help your content stand out in a sea of other stuff. Recommended Reading: How To Write The Best Social Media Posts [Backed By 6,399,322 Messages + 11 Studies] Have a Decent Amount of Social Media Algorithm Knowledge Social media algorithms are intelligent systems that sort through content and showcase what it believes the user would most likely want to see based on interactions from previous content. These algorithms can’t be tricked or fooled. You can’t post your content and then try and trick the algorithm into showing it to more of you fans. Well, you could, but that’s going to backfire on you sooner rather than later. Algorithms are the social networks way of telling you what content they want to see posted to their newsfeeds. After all you are advertising and posting content on someone else’s turf. For example, live video is going over well on Facebook. Therefore it would make sense to assume that the Facebook algorithm rewards live video content. If you want to boost your presence on Facebook, you could consider creating more live videos. Recommended Reading: How Do Social Media Algorithms Affect You Be Able to Keep Up With Social Trends and Ideas The social media landscape changes at an incredibly fast pace. The minute you’ve got something down, something new surfaces and you’re off to the races again. A proficient social media marketer (and marketer in general) can keep up with those changes by continually thinking ahead and keeping their social strategy head on a metaphorical swivel. Maximize those trends before they hit their peak and get ready to move on to the next one. Recommended Reading: Social Media Trends Change Quickly. This 6-Step Guide Will Help You Keep Up Being Disciplined to Not Chase After Every New Network Social media networks appear and disappear. A new one may surface, but that doesn’t mean it’s going to be the next Facebook or Twitter. As a marketer it’s up to you to decide whether or not joining a new network is best for your business. Just because Pinterest works for one company doesn’t mean it will work for you. You need to follow your audience and let them lead you to where they are. Recommended Reading: How to Create the Best Documented Social Media Marketing Strategy In Eight Steps Understand Marketing Strategy (And How to Apply It to Social Media) A skill that marketers must have is being able to see and understand the marketing strategy that goes into creating a social media presence. Don’t just chuck your social media profiles to an unsuspecting college grad and assume that because they’re young, they’ll know how to get your company noticed on social. No. Wrong. Do not pass Go, do not collect $200. Social media, like every other one of its marketing counterparts, requires strategic thinking, planning, and execution. This means you can’t just throw up a bunch of posts consistently and hope it works. You need to apply the same marketing methodologies you'd use for any other channel, and apply it to your social strategy. That includes understanding your audience, writing great copy, understanding analytics, and more. Recommended Reading: How To Develop A Winning Social Media Content Strategy (Free Template) Know How to Generate Creative Campaign Concepts The last skill social media skill that should be in your portfolio is knowing how to generate creative campaign concepts. Campaigns are a considerable part of the social media presence your business creates. Because there is such a massive amount of content out there, you need to be as creative as possible to stand out. Take Arby’s for example. Their entire Facebook presence is dedicated to nerdy references reenacted by everything from curly fries to ketchup packets. Exterminate! Exterminate! Exterminate! Posted by Arby's on Thursday, December 21, 2017 Think outside the box consistently and hopefully watch your social presence grow because of your creative efforts. Recommended Reading: How To Generate Data-Backed Social Media Campaign Ideas 24 Creative Social Media Campaign Examples to Boost Your Inspiration Social Campaigns: Simplify Your Social Promotion 9 Killer Content Marketing Skills You Need To Develop The content you create as a marketer can have a significant effect on your company. Which means that solid content marketing skills are highly sought after in today’s marketing climate. Here are nine skills that need to be a part of your portfolio. 9 Content Marketing Skills Every Marketer NeedsBeing Able to Write Clear Content That Informs The age of the internet means that there is a ton of information at everyone’s fingertips. Which means that your content needs to be able to stand out by doing one thing: Subtly sell your product  while still providing your reader with value that they can’t get anywhere else. A good marketer knows the balance between writing to sell and writing to inform. Recommended Reading: The 5 Skills You Need to Become a Successful Content Writer Master the Art Of Copywriting To Sell Unlike content writing, copywriting is all about selling. Mastering this form of writing means that you can craft copy that sells your product in a snap. It also doesn’t have to be written from scratch. Using the right formula can help you craft the perfect copy every time. It’s up to you to find the line that takes it from a standard boilerplate to selling machine. Recommended Reading: The Ultimate Guide to No-Pain Copywriting (or, Every Copywriting Formula Ever) Be A Storyteller People don’t buy logic; they buy emotions. As a content writer, you need to create copy that appeals to the emotional side of your readers. Your product may kill 99.5% of bacteria, but what sells it is the fact that they’ll be able to keep their family healthy and safe from germs or serious illnesses. As you write any content, find the way to connect your customer’s lives to your product. Play up the frustrations they are experiencing and tell them the story of how your product is going to make it all better. Recommended Reading: How To Use Your Blog To Tell A Story How To Write Like A Journalist To Be A Better Marketing Storyteller Know How to Use Your Content To Teach A skill we don’t usually associate with marketing should also be on your portfolio list; teaching. Can you teach with the content you create? This could be anything from teaching about how to use your product or a new concept (that just so happens to tie into your product). Take ’s blog for example. One of our core pillars is centered around actionability or going beyond giving advice and showing people how to execute it. Whether it’s a simple step by step video on how to use your product, or an in-depth explanation blog post, use your space to teach your audience want they need to know. Recommended Reading: 7 Ways to Make Your Content More Actionable Be Persuasive Part of being a good marketer involves being able to be persuasive. After all, there are hundreds of products that could help your customer with their problems. Your message needs to be able to persuade them that yours is the best option out there. Your messages should craft a clear and concise story that explains the benefits of your product and why you triumph over the rest. Recommended Reading: 58 Ways to Create Persuasive Content Your Audience Will Love Have Strong Research Skills One of the keys to writing great content is the ability to research. We’ve mentioned this a bit earlier in the post, and when it comes to content writing, research couldn’t be more critical. Writing content that is backed by well-researched opinions increases your own authority. It’s one thing if you write a post and haphazardly throw advice out there. It’s another thing entirely if you can back it up with another source that your readers trust. By researching your opinions, and backing them up with reputable sources you can show your readers that they can trust you. Once they trust you, they can trust your product. Recommended Reading: 10 Research-Based Tips for Writing Better Content Know How to Measure Your ROI â€Å"How much money did the post you just spent writing for 8 hours at 15 dollars an hour make me?† â€Å"I don’t know†, probably isn’t the answer they want to hear. Proving the return on investment that your content marketing has made isn’t easy. In fact, 78% of marketers struggle with it. There are, however, ways to find the data you’re looking for. It all comes down to writing content that encourages your readers to take a conversion step and finding a way to monetize those actions. Recommended Reading: This Is The MROI Formula Your Marketing Team Needs To Be Using Measure Marketing ROI: Proving Value When It Can’t Be Measured Be Well-Read Part of developing your content writing and marketing skills is reading what others around you have done. I’m not saying you need to consume every Game of Thrones novel in a week, but being well read across a variety of subjects not only helps increase your general knowledge, but you’ll also be able to see what works and doesn’t work when you write your content. Start small at first, maybe subscribe to a blog or two as you begin to integrate reading into your routine add in a variety of books, magazines and more. To stay on top of news or to find sources try tools like Feedly  or Flipboard. Or for those of you who don’t like to read as much, podcasts and videos are also great options. Recommended Reading: 10x Marketing Formula Have a Deep Understanding Of How The Marketing Funnel Works When content marketing is done well, it can help lead your potential customers through your marketing funnel and help them convert into paying customers. How does this work? You need to create content for every stage in your marketing funnel. The top part of your funnel will contain the most content and probably cover the broadest topics. You want to catch the attention of as many people as you can. As you work your way down the funnel, your content will become more specific, helping guide your readers to the logical conclusion that your product is the best one for them. Recommended Reading: Content and the Marketing Funnel 4 Analytics Skills That Are Essential For Any Marketer Data helps drive the entire marketing process. It helps you see if your efforts are working, track what your customers are interacting with and so much more. Analytics skills are essential for marketers because you need to be able to pull data and interpret it to give your marketing strategists the most accurate information as possible. Without data to guide you, it’s like driving blindfolded; you’re just guessing. Here are the four skills that should be a part of any marketer’s arsenal. 4 Analytics SKills That Are Essential For Any MarketerBe Able to Interpret Customer Data to Influence The Decision Making Process In case you haven’t already guessed your customers are what makes your world go round. What they do and interact with can prove the success (or failure) of your marketing strategies. It’s up to you to pull that data from those interactions and interpret what your customers are trying to tell you. Do they like seeing videos of your product in action or do they prefer screenshots in a blog post? Let your data guide you in the right direction. Recommended Reading: How to Drill Into Data to Extract Powerful Social Media Insights Know and Understand Data Science According to NYU  data science is: â€Å"Data science involves using automated methods to analyze massive amounts of data and to extract knowledge from them.† A skilled marketer needs to be able to find and sort through massive amounts of data to find the insights you’re looking for. If you collected data every time one of your potential customers does anything, you’d have thousands of data points to sort through. As a marketer you should know what you’re looking for, where to find it and how to interpret it for your boss and co-workers. Recommended Reading: Data Science is the Latest In-Demand Skill Set For Marketing Know How to Use Data to Tell a Story Numbers and data don’t lie. They tell you if you’ve met your goals or sorely missed them. However, you can’t just point to your data and say â€Å"see it worked.† I mean you could, but you don’t want to be subpar at your job, do you? Marketers need to know how to take the data that you’ve gathered and turn it into a story that explains what happened and why it happened in plain English. Your marketing campaigns could be massive, and data is great but when your boss turns to you and asks so why did this campaign work your answer should be more thorough than just â€Å"well we planned a really creative social campaign.† Recommended Reading: 3 Ways to Tell a Story With Your Data Understand Data Visualization The last need to have skill in your analytics tool belt is the ability to understand data visualization. Numbers and data points by themselves are boring. Not to mention they don’t jump out at you and say â€Å"hey I’m the most important one here.† Data visualization is a way for you to help your co-workers and boss, as well as your customers, understand the most significant bits and pieces of data in an easy to read format. These could be anything from infographics to charts. You just need to find a way to work with your designers (or you could do it yourself) to find a way to bring your data to life. Recommended Reading: The 38 Best Tools for Data Visualization 11 Technical Skills and Tools Every Marketer Needs Technical skills and tools make the final piece of our marketing skills blog post. Marketing and technology are becoming more and more intertwined mainly because a lot of the projects that you take on as a marketer can’t be completed without them. Between strategy planning, design and numerous things you need to execute, trying to attempt it all without a tool would be insane. There’s just too much to do. So here are eleven tools and technical skills every marketer should have. The 48 Most Essential Marketing Skills You Need to Be Successful As a marketer, you know the industry is continually changing. From fresh tactics to emerging trends, theres always something new  to  learn. So you jump on to Google and read the first page of results. And you see list after list of skills that marketers *should* have. It can be a bit overwhelming. So, weve done our best to narrow down the essentials. What weve come up with is a list of 48 foundational marketing skills we think are most important to build and develop. We’ve also included links to guides and resources to help you learn and implement each skill. Keep reading and see where you can fill in the gaps in your skillset. These Are The 48 Essential Marketing Skills You Need To Be Successful 2018Download The 11 Step Guide To Learning A New Skill Knowing how to learn is a skill in itself. But, its a skill anyone can master. By following the steps in this guide, youll learn how to: Get past the fear of failure. Develop an efficient and repeatable system for skill-building. Understand how to take on new tasks and succeed, even if youve never done something before. Get it free now, and use it to build any of the following 48 skills well cover in this post.Get your free guide on building #marketing skills from @:Introducing the Academy: Looking for insider marketing knowledge to improve your skills even further? Join the Academy now. Why Do You Need To Continually Develop Your Marketing Skills? If we’ve said it once, we’ve said it a thousand times. The marketing world is evolving. If you can’t stay on top of the latest skills in the market, how can you expect to be successful? Your audience is constantly being bombarded with ads, messages, distractions and a whole lot more. You need the skills that will allow you to create marketing strategies that let your content stand out in a crowd. Here is the list of top skills marketers should consider keeping in their toolbox in 2018. Which marketing skills are most essential to posess? Start with these 48 from @.12 Basic Marketing Skills That Should Be On Every Marketer’s Resume Why focus on the basics? Shouldn’t you have those down by now? You might, but a brush up never hurt anyone. There’s also the fact that the what’s now considered a basic marketing skill may have changed from what it was ten years ago. Plus the basics are what build your foundation as a successful marketer. If they start to crumble the rest of your skill set will go right along with it. Here are the 12 basic skills that should be on every marketer’s resume. 12 Basic Marketing Skills That Should Be In Your WheelhouseThe Ability to Write Well Writing is the foundation of everything else that a marketer does. Without strong writing skills, everything else you do will falter. Writing comes into play whenever you’re creating ad copy, social media posts, press releases and so much more. You need to be able to comprehensively communicate your message at all times. Recommend Reading:   40 Content Writing Tips to Make You A Better Marketer Now Internal Communication Skills As a marketer, you’re not just communicating with your target audience. You’re communicating internally with your co-workers and boss as well. Keeping clear and consistent messaging within your marketing team means you can get more done and you don’t have to worry about another team member running a project off the rails. In addition to communicating with your co-workers, you also need to be able to talk to your boss and upper management. Can you explain your projects and anticipate the questions or concerns they’ll have in advance? Recommended Reading: 5 Tips To Create Effective Internal Communications With Your Team Interpersonal Communication Skills Interpersonal communication skills go hand in hand with internal communication skills. This particular skill set, however, is focused on how things are said not just what has been said. The reality of the situation is that we are all human and therefore we’re always communicating with each other whether we intend to or not. As a marketer, you need to be aware of the people around you and what you are intentionally or unintentionally saying at all times. Recommended Reading: Interpersonal Skills List and Examples Be A Confident Public Speaker Whether you’re standing up in front of your boss or client in the middle of a pitch meeting or you’re giving a live press conference, public speaking is inevitable. While that may have made you cringe in your high school speech class the fact of the matter is that as a marketer you need to be able to pitch your project or your product with ease. If you appear to have confidence in what you’re saying your audience will too. Recommended Reading: 5 Easy Ways to Become a Better Public Speaker Fast Maintain an Attitude of Lifelong Learning Another basic skill that should be on the resume of every marketer is maintaining the attitude of lifelong learning. As marketers, we’re always taking in new information whether that be a new advertising tactic or a research report that’s been published about our target audience. In other words, our job of learning new things is never done. The minute you close yourself off and think you know everything there is to know you’ll end up falling behind. So read every book you can get your hands on and listen to a podcast or two on your way to work. Recommended Reading: 10 Simple Ways To Engage In Lifelong Learning Be Type A Organized You wear many hats and balance many, many projects, which means that you need to be organized. Why? Because one misstep and $50,000 could fly out the window like that. Staying organized helps you avoid that because you and your marketing team members will be able to see what’s coming, plan in advance and side step massive mishaps. Recommended Reading: The Complete 16-Step Marketing Project Management Process That Will Get You Organized Know How To Set Goals 73% of CEOs  believe that marketers â€Å"lack business credibility and the ability to generate significant growth.† Ouch. That's because it’s easy to dismiss marketers as people in the corner drawing pretty pictures who don’t do anything. Yeah, I know. It makes my blood boil, too. So how do you solve all of that? You set goals that directly impact business objectives (that your company's CEO actually cares about). By creating goals that have a direct and positive impact on your business you can show your efforts  are paying off. Recommended Reading: How To Set SMART Marketing Goals Understand the Difference Between Goals, Strategies, and Tactics Let’s face it; goals, strategies,  and tactics go hand in hand when it comes to marketing, so it’s easy to confuse them with each other. However, being able to tell the distinction between the three is going to ensure you don’t get tripped up on one of them during your marketing process. Goals are the objectives that have been set by your marketing team that you need to meet by the end of a specified time period. Strategies are the organized plans that are composed of different tactics that outline how to reach your goals. Your tactics, on the other hand, are the steps that you take to help you achieve your goals. Recommended Reading: Understanding Goals, Strategy, Objectives And Tactics In The Age Of Social Be An Active Listener We all know that one person in our lives who is just waiting for their chance to speak in a conversation. What you’re saying is mostly going in one ear and out the other. As a marketer, you cannot afford to passively ignore your customers or your co-workers. Which is why being an active listener is an essential skill any marketer worth their salt knows how to do. Actively listening to the people around you means that you can find out the messages they need to hear. Doing this can help you perfect your campaigns and hopefully convert more people into paying customers. Recommended Reading: Active Listening: Hear What People are Really Saying Know How to Collaborate Across Multiple Teams Your marketing team doesn’t exist in a vacuum where it’s you vs. everyone else in your company. You need to be able to collaborate across multiple teams to complete your projects. This could mean working with developers, your video team, your product team, and more. All of that cross team collaboration means you need to know how to manage and communicate, so everyone who is involved in one project is always on the same page. Recommended Reading: 5 Ways to Improve Cross Team Collaboration Research Everything Marketing is part strategic intuition; part research to see what everyone else is doing. Successful marketers can research current trends and strategies and figure out which ones would work best for their company. There’s always new information out there for marketers to research and gather. Whether that be case studies, academic research reports or white papers, there are thousands of sources out there just waiting to inspire your next great idea. Recommended Reading: How To Boost Your Results With Original Research As A Marketing Tactic With Andy Crestodina From Orbit Media Studios This Is The Marketing Research Process That Will Take Your Content To The Next Level Openness To Trying New Things The last basic skill that should be in a marketer’s tool belt is an openness to try new things. Part of marketing involves simply testing these new things to see if they’re going to work. You’ll never know if something is going to work or not unless you try. Who knows, maybe your next great marketing tactic is the one you haven’t tried yet. Recommended Reading: When, Where, and How to Test Market 6  Introductory Design Skills Every Marketer Should Have Graphic design or any design really is vital for marketers to understand. Why? Because design helps us communicate the message that we want to send to our audience. You may not be at the same level as the graphic designer on your team but having a basic grasp of necessary design skills can help you communicate what you need and pinpoint what worked and why. 6 Introductory Design Skills Marketers Should HaveUnderstand How Responsive Design Works With the addition of tablets, mobile phones, and more, the way we access information is changing. The standard one size fits all website no longer applies because there are tons of different screen sizes out there. That’s where responsive design comes in. As a marketer, you need to understand how your message will look across a variety of different formats and ensure that it communicates the same idea. Recommended Reading: Beginner’s Guide to Responsive Web Design Grasp the Basics of Adobe Creative Suite Adobe is well known for their design products. Photoshop, InDesign, and Illustrator are just three of the tools that can help bring the images inside your head to life in an online format. Having a basic understanding of how those two programs work can help you and your designer save time. How? If you need a social media graphic that has to go out in 20 minutes, you can now do it yourself. It’s also nice to have an idea of the limitations this type of software might have so you can know what to expect when requesting something from your designers. Recommended Reading: Creative Cloud Tutorials Knowing How UX and UI Plays a Role In Your Customer Interaction The way you’ve designed your website and the experience your customer has interacting with it can affect the way they see your marketing messages. Knowing how your customers move and interact through with your content will allow you to strategically place your messages in the right place and the right time to maximize conversion potential. Recommended Reading: 5 Big Differences Between UX And UI Design Keep Common  Design Specs and Sizes On Hand You’re probably going to request a lot of designed content over the course of your career. This could be anything from social media ads to long infographics. Make it easier for your designer by having common design sizes and specs on hand at all times. Not only will this save them time in guessing the size of the images you need, you’ll also know how much space you have to work with. Some standard sizes to add to your list could be: Social media photo sizes Social media profile picture sizes Social ad sizes and specs Preferred infographics sizes Recommended Reading: The Best Guide to Social Media Image Sizes Every Marketer Needs Know How To Communicate Visualization Needs to Your Designer No one can read your mind. Thank goodness, right? Here’s the problem, since no one can read your mind, how are they supposed to be able to see the impressive idea you have for your next infographic? The truth is they can’t, and an excellent skill for marketers to have is to be able to communicate with their designers about the vision they see inside their head. Can you explain expectations and details to your designer in a way that helps guide them to create the piece you’ve pictured? Recommended Reading: How to Communicate Effectively with Designers Understanding The Basic Principles of Graphic Design The final skill that any marketer should have on their resume is the ability to understand the basic principles of design. Knowing what makes a successful image can help you identify what’s connecting with your audience. Concepts like: Color Theory Composition Theory Typography And more can help you identify what makes a design tremendous and what caught the attention of your audience. Recommended Reading: 8 Principles of Design to Help You Create Awesome Graphics 6 Social Media Skills To Add To Your Resume Social media is the latest and greatest addition to the marketing world. Which means that marketers need a specific set of skills to stand out in this new landscape. If you don’t stay on top of your skills and techniques, there’s a good chance your content will be buried in an avalanche of other stuff. End of story. The following are six simple skills you should have a grasp on. 6 Social Media Skills For MarketersKnow How to Write For Each Social Channel Not all social media messages are created equal. What works for one channel may not go over as well on another. For example, hashtags are great when they’re used on Twitter and Instagram, but they don’t do much for Facebook posts. Knowing the differences between the message types that need to go on each channel can help your content stand out in a sea of other stuff. Recommended Reading: How To Write The Best Social Media Posts [Backed By 6,399,322 Messages + 11 Studies] Have a Decent Amount of Social Media Algorithm Knowledge Social media algorithms are intelligent systems that sort through content and showcase what it believes the user would most likely want to see based on interactions from previous content. These algorithms can’t be tricked or fooled. You can’t post your content and then try and trick the algorithm into showing it to more of you fans. Well, you could, but that’s going to backfire on you sooner rather than later. Algorithms are the social networks way of telling you what content they want to see posted to their newsfeeds. After all you are advertising and posting content on someone else’s turf. For example, live video is going over well on Facebook. Therefore it would make sense to assume that the Facebook algorithm rewards live video content. If you want to boost your presence on Facebook, you could consider creating more live videos. Recommended Reading: How Do Social Media Algorithms Affect You Be Able to Keep Up With Social Trends and Ideas The social media landscape changes at an incredibly fast pace. The minute you’ve got something down, something new surfaces and you’re off to the races again. A proficient social media marketer (and marketer in general) can keep up with those changes by continually thinking ahead and keeping their social strategy head on a metaphorical swivel. Maximize those trends before they hit their peak and get ready to move on to the next one. Recommended Reading: Social Media Trends Change Quickly. This 6-Step Guide Will Help You Keep Up Being Disciplined to Not Chase After Every New Network Social media networks appear and disappear. A new one may surface, but that doesn’t mean it’s going to be the next Facebook or Twitter. As a marketer it’s up to you to decide whether or not joining a new network is best for your business. Just because Pinterest works for one company doesn’t mean it will work for you. You need to follow your audience and let them lead you to where they are. Recommended Reading: How to Create the Best Documented Social Media Marketing Strategy In Eight Steps Understand Marketing Strategy (And How to Apply It to Social Media) A skill that marketers must have is being able to see and understand the marketing strategy that goes into creating a social media presence. Don’t just chuck your social media profiles to an unsuspecting college grad and assume that because they’re young, they’ll know how to get your company noticed on social. No. Wrong. Do not pass Go, do not collect $200. Social media, like every other one of its marketing counterparts, requires strategic thinking, planning, and execution. This means you can’t just throw up a bunch of posts consistently and hope it works. You need to apply the same marketing methodologies you'd use for any other channel, and apply it to your social strategy. That includes understanding your audience, writing great copy, understanding analytics, and more. Recommended Reading: How To Develop A Winning Social Media Content Strategy (Free Template) Know How to Generate Creative Campaign Concepts The last skill social media skill that should be in your portfolio is knowing how to generate creative campaign concepts. Campaigns are a considerable part of the social media presence your business creates. Because there is such a massive amount of content out there, you need to be as creative as possible to stand out. Take Arby’s for example. Their entire Facebook presence is dedicated to nerdy references reenacted by everything from curly fries to ketchup packets. Exterminate! Exterminate! Exterminate! Posted by Arby's on Thursday, December 21, 2017 Think outside the box consistently and hopefully watch your social presence grow because of your creative efforts. Recommended Reading: How To Generate Data-Backed Social Media Campaign Ideas 24 Creative Social Media Campaign Examples to Boost Your Inspiration Social Campaigns: Simplify Your Social Promotion 9 Killer Content Marketing Skills You Need To Develop The content you create as a marketer can have a significant effect on your company. Which means that solid content marketing skills are highly sought after in today’s marketing climate. Here are nine skills that need to be a part of your portfolio. 9 Content Marketing Skills Every Marketer NeedsBeing Able to Write Clear Content That Informs The age of the internet means that there is a ton of information at everyone’s fingertips. Which means that your content needs to be able to stand out by doing one thing: Subtly sell your product  while still providing your reader with value that they can’t get anywhere else. A good marketer knows the balance between writing to sell and writing to inform. Recommended Reading: The 5 Skills You Need to Become a Successful Content Writer Master the Art Of Copywriting To Sell Unlike content writing, copywriting is all about selling. Mastering this form of writing means that you can craft copy that sells your product in a snap. It also doesn’t have to be written from scratch. Using the right formula can help you craft the perfect copy every time. It’s up to you to find the line that takes it from a standard boilerplate to selling machine. Recommended Reading: The Ultimate Guide to No-Pain Copywriting (or, Every Copywriting Formula Ever) Be A Storyteller People don’t buy logic; they buy emotions. As a content writer, you need to create copy that appeals to the emotional side of your readers. Your product may kill 99.5% of bacteria, but what sells it is the fact that they’ll be able to keep their family healthy and safe from germs or serious illnesses. As you write any content, find the way to connect your customer’s lives to your product. Play up the frustrations they are experiencing and tell them the story of how your product is going to make it all better. Recommended Reading: How To Use Your Blog To Tell A Story How To Write Like A Journalist To Be A Better Marketing Storyteller Know How to Use Your Content To Teach A skill we don’t usually associate with marketing should also be on your portfolio list; teaching. Can you teach with the content you create? This could be anything from teaching about how to use your product or a new concept (that just so happens to tie into your product). Take ’s blog for example. One of our core pillars is centered around actionability or going beyond giving advice and showing people how to execute it. Whether it’s a simple step by step video on how to use your product, or an in-depth explanation blog post, use your space to teach your audience want they need to know. Recommended Reading: 7 Ways to Make Your Content More Actionable Be Persuasive Part of being a good marketer involves being able to be persuasive. After all, there are hundreds of products that could help your customer with their problems. Your message needs to be able to persuade them that yours is the best option out there. Your messages should craft a clear and concise story that explains the benefits of your product and why you triumph over the rest. Recommended Reading: 58 Ways to Create Persuasive Content Your Audience Will Love Have Strong Research Skills One of the keys to writing great content is the ability to research. We’ve mentioned this a bit earlier in the post, and when it comes to content writing, research couldn’t be more critical. Writing content that is backed by well-researched opinions increases your own authority. It’s one thing if you write a post and haphazardly throw advice out there. It’s another thing entirely if you can back it up with another source that your readers trust. By researching your opinions, and backing them up with reputable sources you can show your readers that they can trust you. Once they trust you, they can trust your product. Recommended Reading: 10 Research-Based Tips for Writing Better Content Know How to Measure Your ROI â€Å"How much money did the post you just spent writing for 8 hours at 15 dollars an hour make me?† â€Å"I don’t know†, probably isn’t the answer they want to hear. Proving the return on investment that your content marketing has made isn’t easy. In fact, 78% of marketers struggle with it. There are, however, ways to find the data you’re looking for. It all comes down to writing content that encourages your readers to take a conversion step and finding a way to monetize those actions. Recommended Reading: This Is The MROI Formula Your Marketing Team Needs To Be Using Measure Marketing ROI: Proving Value When It Can’t Be Measured Be Well-Read Part of developing your content writing and marketing skills is reading what others around you have done. I’m not saying you need to consume every Game of Thrones novel in a week, but being well read across a variety of subjects not only helps increase your general knowledge, but you’ll also be able to see what works and doesn’t work when you write your content. Start small at first, maybe subscribe to a blog or two as you begin to integrate reading into your routine add in a variety of books, magazines and more. To stay on top of news or to find sources try tools like Feedly  or Flipboard. Or for those of you who don’t like to read as much, podcasts and videos are also great options. Recommended Reading: 10x Marketing Formula Have a Deep Understanding Of How The Marketing Funnel Works When content marketing is done well, it can help lead your potential customers through your marketing funnel and help them convert into paying customers. How does this work? You need to create content for every stage in your marketing funnel. The top part of your funnel will contain the most content and probably cover the broadest topics. You want to catch the attention of as many people as you can. As you work your way down the funnel, your content will become more specific, helping guide your readers to the logical conclusion that your product is the best one for them. Recommended Reading: Content and the Marketing Funnel 4 Analytics Skills That Are Essential For Any Marketer Data helps drive the entire marketing process. It helps you see if your efforts are working, track what your customers are interacting with and so much more. Analytics skills are essential for marketers because you need to be able to pull data and interpret it to give your marketing strategists the most accurate information as possible. Without data to guide you, it’s like driving blindfolded; you’re just guessing. Here are the four skills that should be a part of any marketer’s arsenal. 4 Analytics SKills That Are Essential For Any MarketerBe Able to Interpret Customer Data to Influence The Decision Making Process In case you haven’t already guessed your customers are what makes your world go round. What they do and interact with can prove the success (or failure) of your marketing strategies. It’s up to you to pull that data from those interactions and interpret what your customers are trying to tell you. Do they like seeing videos of your product in action or do they prefer screenshots in a blog post? Let your data guide you in the right direction. Recommended Reading: How to Drill Into Data to Extract Powerful Social Media Insights Know and Understand Data Science According to NYU  data science is: â€Å"Data science involves using automated methods to analyze massive amounts of data and to extract knowledge from them.† A skilled marketer needs to be able to find and sort through massive amounts of data to find the insights you’re looking for. If you collected data every time one of your potential customers does anything, you’d have thousands of data points to sort through. As a marketer you should know what you’re looking for, where to find it and how to interpret it for your boss and co-workers. Recommended Reading: Data Science is the Latest In-Demand Skill Set For Marketing Know How to Use Data to Tell a Story Numbers and data don’t lie. They tell you if you’ve met your goals or sorely missed them. However, you can’t just point to your data and say â€Å"see it worked.† I mean you could, but you don’t want to be subpar at your job, do you? Marketers need to know how to take the data that you’ve gathered and turn it into a story that explains what happened and why it happened in plain English. Your marketing campaigns could be massive, and data is great but when your boss turns to you and asks so why did this campaign work your answer should be more thorough than just â€Å"well we planned a really creative social campaign.† Recommended Reading: 3 Ways to Tell a Story With Your Data Understand Data Visualization The last need to have skill in your analytics tool belt is the ability to understand data visualization. Numbers and data points by themselves are boring. Not to mention they don’t jump out at you and say â€Å"hey I’m the most important one here.† Data visualization is a way for you to help your co-workers and boss, as well as your customers, understand the most significant bits and pieces of data in an easy to read format. These could be anything from infographics to charts. You just need to find a way to work with your designers (or you could do it yourself) to find a way to bring your data to life. Recommended Reading: The 38 Best Tools for Data Visualization 11 Technical Skills and Tools Every Marketer Needs Technical skills and tools make the final piece of our marketing skills blog post. Marketing and technology are becoming more and more intertwined mainly because a lot of the projects that you take on as a marketer can’t be completed without them. Between strategy planning, design and numerous things you need to execute, trying to attempt it all without a tool would be insane. There’s just too much to do. So here are eleven tools and technical skills every marketer should have.